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Marketing Collaborator: AFP September Live Webinar

01 Sep 2016 9:47 AM | Stephanie Weadock (Administrator)


Relationship Fundraising - Where Do We Go From Here?

This webinar presents the key findings from a comprehensive review of the theory underpinning relationships fundraising. It presents the most relevant current thinking from marketing and social psychology and explores how it might be applied to fundraising. It also reveals what leading practitioners in the project's advisory group think are the biggest challenges facing this mode of fundraising.


At the conclusion of this session, participants will:

  • Understand how current academic theory supports the notion of relationship building
  • Identify some key concepts that could be applied to your fundraising
  • Assess your relationships with colleagues and other stakeholders in light of the challenges identified by the advisory group to determine if you could improve your fundraising by improving these relationships.

*This session is eligible for 1 hour of ACFRE Management or Ethics credit.


When & Where

Tuesday, September 20

Time: 10:00am - 11:00am
Location: Mesa Community College

              1833 W. Southern Ave., Mesa, AZ 85202

              Library, 1st floor, Community Room (LB145)


*Please note the webinar is not available for remote participation.



AFP Member - $10.00

Nonmember - $25.00

Click here to register today!

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