I haven't met you before, but how about a million dollars?" An outrageous ask, right? And perhaps a bit of an exaggeration. But why do fundraisers, who approach major donors so carefully feel it's ok to zing asks like this on potential corporate partners? Approaching companies effectively means understanding what they value and what they want and need, just like that major donor you're cultivating. In this session, you'll hear insights from a Corporate Social Responsibility professional who is on the receiving end of asks and, moreso, what companies value in today's competitive work world. With this insight, you'll be better equipped to approach potential partners to work with your organization in new ways (hint: it's not just about the money).
At the conclusion of this session, participants will:
- Be familiar with the common mistakes fundraisers make when asking companies for money (so they can avoid that)
- Understand what companies care about today (purpose, culture, employee engagement)
- Be thinking bigger and more creatively about how to approach a company about a partnership