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If you're not investing in mid-level giving, you should be. Whether you're just starting out or looking to up your game, this webinar will be chock full of action steps you can take to cultivate and steward mid-level donors. Join Sea Change Strategies principal Mark Rovner and Planned Parenthood Federation of America's Lori Hutson for this lively and idea packed session.
At the conclusion of this session, participants will have learned:
- Common reasons why mid-level programs stagnate or founder
- Cost-effective tactics for building trust and loyalty among middle donors
- How to combine the best of major giving and direct marketing to create a unique and effective program
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