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Marketing Collaborator: AFP September Webinar

28 Sep 2015 10:36 AM | Stephanie Weadock (Administrator)


Creative and compelling Fundraising Messages for Digital Solicitations

The growth of digital solicitations and online giving has outpaced growth in print and direct mail solicitations. Today's digital messages must also differ from the fundraising messages communicated offline. How do you create memorable digital solicitations and messages that inspire action rather than the delete button? This session will help you understand the best ways to craft digital solicitations and how to create messages that inspire your audience to act.


At the conclusion of this session, participants will:

  • Understand the emotional connection that messages can have with donors
  • Know how to build messaging that inspires action and participation among donors and the general public
  • The various components to messaging that will resonate with an audience - especially complex and challenging organizations that need to inspire quickly in a digital environment

When & Where

Tuesday, September 29, 2015 

When: 10:00am - 11:30am

Where: American Heart Association

            2929 S 48th St, Tempe, AZ 85282

*Please note the webinar is not available for remote participation.


AFP Member - Free

Nonmember - $25.00


Click here to register today!

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