In our challenging post-Great Recession environment, more organizations are considering campaigns to expand programs and create budget stability. The competition for donor attention means these organizations must engage in careful planning even before considering a campaign. It starts with an assessment and understanding of the organization's capacity for fundraising. It also requires a clear understanding by the board and staff about the rigors and demands of a campaign.
Based on over 25 years of campaign management experience, this session will review the key topics of strategic planning and board development, understanding the strengths and weaknesses of the current marketing and fundraising outreach, and a frank appraisals of the organization's current donor base and stewardship programs. Practical assessment tools will be presented that will help any organization understand its pre-campaign readiness.
At the conclusion of this session, participants will:
- Understand the role of strategic planning and its connection to campaign planning
- Understand how to assess and, if necessary, strengthen the board