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Marketing Collaborator: AFP June Webinar

19 Jun 2015 11:05 AM | Stephanie Weadock (Administrator)


 "Why and How to Use Social Media to Show Gratitude to Donors"

Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.

This session will help you discover how to maximize your nonprofit's social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn't.

At the conclusion of this session, participants will

 Discover time-honored gift acknowledgement techniques that translate perfectly to social media

• Learn how to formulate a relevant social content strategy for your organization

• Understand data-driven best practices in timing, format and style of social posts across all networks

When & Where

Friday June 26, 2015 

When: 11:00am - 12:30pm

Where: Desert Botanical Garden

           1201 N. Galvin Pkwy., Phoenix, AZ 85008


AFP Member - Free

Nonmember - $25.00

Click here to register today!

*Please note the webinar is not available for remote participation.

Thanks to our Sponsor


At the Phoenix Rescue Mission, hope begins with a meal. Serving three meals a day, 365 days a year, the Mission cares for anyone who comes to our door. Founded in 1952, the Mission provides food, emergency shelter and addiction recovery services for the homeless and working poor of metropolitan Phoenix. Our Hope Coach street outreach program ensures the unsheltered are fed and protected from the seasonal elements. Our Transformations addiction recovery program is available free of charge for men, women and women with children. Upon completion of the program, graduates can live at our off-site housing as they transition into the workforce.


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PO Box 4130  Scottsdale, AZ 85261

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