This presentation uses data from the 2017 Natural Marketing Institute’s Healthy Aging Database® study as well as studies from Dr. Russell James, the Philanthropy 100 and others to provide a new look at common misconceptions regarding planned giving.
We’ll take a sector-specific look at how mistaken beliefs regarding age, net worth, and the impact of planned giving on annual support may be causing your organization significant gift opportunity.
We’ll also provide some practical examples on how any organization can change their planned giving program from “luck to logic” by implementing some tried and true creative best practices. Applying these tips to print and digital marketing communications materials increases chances of resonating with donors of any age or capacity to give.
LO #1 – Participants will gain an understanding of donor importance, prevalence of common estate planning documents and how to help donors get from intent to execution.
LO #2 – Participants will learn which form of planned gifts are of most interest to donors across an extensive demographic breakdown.
LO #3 – Participants will gain a better understanding of why a segmented and integrated communication strategy is critical to the success of any nonprofit organization.
Please note: Members who can not attend, now have the ability to send a substitute in their place at the member registration level.
Last minute cancellations: If you find you cannot attend, an e-mail to info@PGRTAZ.org gives us an idea of how many extra seats we may have for those arriving "at the door". Attending At the Door? Here's more information.......
PO Box 4130 Scottsdale, AZ 85261