Over the last five years, advances in online and offline communication methods have narrowed the gap between nonprofits and the donors who support them. This increase in exposure and accessibility enables nonprofits to build deeper relationships with existing donors and develop bonds with newer donors at a rapid pace. However, over the same time period, donor expectations regarding communication from the nonprofits they support have changed, forcing many in the planned giving field to pay more attention to their marketing programs and how they engage their constituents. This session aims to demystify current marketing trends and provide actionable next steps for planned giving professionals to better communicate with their donors and prospects.
Please note: Members who can not attend, now have the ability to send a substitute in their place at the member registration level.
1:00pm: Presenter concludes
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